By: Pia Rios It costs roughly five times more to bring in a new customer than keep an existing one. Keeping your existing customers happy? That’s one of the most cost effective marketing tools. We’ve all experienced customer service that is excellent, awful, and everything in between, and we know how that experience affects our ongoing […]
By: Emma Koehn February and March are make-or-break months for all New Year’s resolutions you made in order to stay on top of the little things in 2017. However, keeping good habits across all elements of your business—and empowering staff to see these through—is something too few company owners commit to, as two management experts explained in Harvard […]
By: Tony Featherstone Here’s an idea for an ambitious young entrepreneur: launch an online platform that allows start-ups to signal their interest to relocate to another city and enables state and local governments to bid to attract them. The start-up says it will consider establishing its head office in another place – for the right price. […]
By: Dynamic Business Commonly defined as enterprises employing nine or fewer people, “micro-businesses” are big players on the business stage. In 2013, they accounted for 14% of all businesses newly opened in Australia, but only 9% of businesses shutting down[1]. Any new business will face its share of growing pains. When you’re trying to grow […]
By: Tasso Mangos One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain […]
By: Max Newnham Small business owners are disadvantaged when it comes to superannuation tax deduction rules and the Centrelink income test. There have been and still are many examples of where small business owners are disadvantaged compared with employees. Superannuation tax-deduction rules and the Centrelink income test are two examples. Under the current Centrelink income test, […]
By: Sonja Meyer We’ve all heard 60% of businesses fail in the first three years of operating and three out of four fail within five years. The message is clear: getting through the first five years is TOUGH. I’ve officially been self-employed for over five years now. I’ve never been starving and have managed to do […]
By: Dinushi Dias In the world of building startups, founders can find themselves out on a playground that can be both scary and exhilarating. With tough market conditions, new and large competitors, unexpected obstacles, issues with cashflow and the challenge of keeping your team on side, it can help to know how other startups make it work. […]
By: Alan Manly The decision to launch a start-up is often justified by statements such as “it was time to do something on my own”, “now was as good a time as any” or “it’s too good an opportunity to pass up”. These statements, while high on enthusiasm, are low on balanced consideration. While all opportunities carry […]
By: Jayne Tancred You may not have the spending power and resources of the marketers at the top end of town, but you can (and should!) adopt their big picture mindset. Here’s how. With their deep pockets and access to all kinds of expertise, big business marketers inhabit a different universe to small business owners. So, […]
