Cruz and Co

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You are here: Home / Blog

Three Steps to Minimise Risk and Succeed When Starting a Business

14/07/2016

By: SAM BASHIRY

Starting your own business is as scary as it is exciting, and let’s be honest, it’s pretty exciting. It can be tough to take those first steps, but…

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Revolutionise Your Business This Financial Year

13/07/2016

 BY: GUEST AUTHOR

With all the uncertainty in the air, businesses might be forgiven for wanting to pull back a little and just keep things on a slow boil over the…

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How to Define your Startup’s Purpose

12/07/2016

By: BONNIE TRAN

A purpose-driven company believes it can advance society by harnessing the influence and power of its impact.

The company’s purpose provides the fundamental reason for its existence and…

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How to Get your Business Back from the Brink of Failure — or Avoid Getting There in the First Place

11/07/2016

By: MORGAN KELLY

In any economy, business failure is inevitable for a certain percentage of the corporate sector.

The commercial landscape is a competitive and frequently changing environment, which inevitably leads…

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Is Competition Actually Good for SMEs?

09/07/2016

BY: SHARON WILLIAMS

Spending too much time sussing out the competition can be a distraction, but when I do, the insights are often important to my SME and my direction as a leader and innovator….

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Dial Up Some Tax Deductions With a Mobile Phone Check-Up

08/07/2016

By: Anthony Keane

MOBILE phone bills are getting more complex, but that’s no reason to ignore the potential for them to deliver tax deductions and other savings.

Tax time is here,…

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Improve your Cashflow Cycle by Retraining your Debtors

07/07/2016

BY: COLIN PORTER

If you’ve effectively taught a client that they have 60 to 90 days in which to pay you, it is then very difficult to get them to start…

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Being Strategic Separates the Successful from the Survivors

06/07/2016

BY: LAUREN FRIED

What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy.


It’s all too easy to…

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5 Things to Consider If You Want to Take Your Small Business Offshore

05/07/2016

BY: GUEST AUTHOR

For small business owners, the intrigue of taking their products and services off shore can be too exciting to ignore.  But among all the hype that international business…

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Three Rules to Find the Right Customers for your Business

04/07/2016

BY: COLIN PORTER

When you start a business, it isn’t just about what you do well that ensures your path to success, but your customers. Don’t fall into the trap of…

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Testimonials

  • Kellie Pincham

    Director
    Automotive Parts Retailing business

    Cruz & Co offer a great professional and friendly service. Ritchie gave me confidence running the business knowing that he was readily available for…

    Read full testimonial
  • Daniel Robey

    I have and continue to recommend Cruz and Co to many businesses and individuals who are looking for a business advisor and accountant that goes over and above…

    Read full testimonial
  • Jonathan Fambart

    Business Tax – Travel Industry

    Cruz & Co was introduced to me this year and it was the best decision for my sole trader and personal taxation affairs. Ritchie the…

    Read full testimonial
  • Jae Kwon Yoo

    Business Tax – Electrical Contractors

    Ritchie is awesome. He is very professional and responsive and he is always there to help you. He even replies during weekend. He needs some…

    Read full testimonial
  • Vanita Aloda

    Restaurant Owner

    Ritchie Cruz is my Accountant. We have a solid 10 year relationship.

    Ritchie as always provide me with honest and efficient service.

    Is a great communicator, always replies efficiently to…

    Read full testimonial
  • Regina Wang

    Business Tax – Beauty Salon 

    Ritchie has been managing my tax matters as a sole trader for 2 years+. Always very responsive to my questions and make effort to reply…

    Read full testimonial
  • Dr Krish Perananthan

    Cosmetic and Implant Dentistry

    Ritchie was recommended to me by my father and I have also continued to recommend him to my friends. He is reliable, efficient and has a…

    Read full testimonial
  • Jonathan Yeoman

    Director, Technical Design Company

    This is a new business startup and Cruz&Co. have provided great help, guidance and reassurance from the beginning.

    Ritchie has provided us with excellent service and…

    Read full testimonial
  • Napoleon Guines

    Director, Travel Company Operations

    Ritchie Cruz and Co are accommodating and have excellent service.

    Cruz & Co have impressed me the most is due to their efficient service.  They are…

    Read full testimonial
  • Zac Fryer

    Director, Import and Distribution Company

    Ritchie Cruz provides and high level of accounting expertise and goes above and beyond in answering any queries we have.

    Read full testimonial

© 2025 Cruz & Co.

  • Home
  • About
    • Meet the Team
    • Our Clients
    • Testimonials
  • Services
    • Tax Consultant and Compliance Services
    • Small Business and Sole Trader Accountant
    • Outsourced Accounting Solutions
    • Business Structure
    • Outsourced CFO
    • Working Visa Refunds
  • Resources
    • Tax Refund Process
    • Client Assistant Schedule forms
    • Downloadables
    • Helpful Links
    • Rental Property Cashflow calculator
    • SMSF Tax Refund Process
  • Contact Us
  • Blog