Cruz and Co

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You are here: Home / Blog

Redefining Business Success + the 5 Things That Will Get You There Faster

25/10/2016

By: Kelly Exeter

n ten years of business, my definition of ‘success’ has evolved constantly. The definition I’ve gotten to today, however? I reckon it will stand the test of time.

…

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Ensuring Cash Flow During Good Times and Bad

24/10/2016

By: Des Caulfield

Monitoring cash flow should be your number one priority if you are a business owner. After all, cash is king. Part of this process involves having careful control…

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Trusts Demystified

22/10/2016

By: Steve Burnham

A dictionary definition of a trust is: “A fiduciary relationship in which one person (the trustee) holds the title to property (the trust estate or trust property) for…

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Five Things Start-ups Should Ask Potential Investors Before Signing the Dotted Line

21/10/2016

By: Alan Manly

Entrepreneurs start businesses to solve problems facing customers or to improve the way customer needs are satisfied. In the event that on-hand funding is insufficient to fully realise the potential…

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Dasp Explained, and Where the Revised Backpacker Tax Fits

20/10/2016

By: Steve Burnham

Whether you’ve been on a working visa and have been slogging away bagging bananas in Tully for six months, or decided to quit your city job and move…

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Still Paying Super by Cheque? Time to Get Digital

19/10/2016

BY: GUEST AUTHOR

Are you still paying your employees’ super contributions manually via cheque, EFT or BPAY directly to funds? If so, it’s likely you aren’t compliant with the new, compulsory…

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Top 10 Tips for First Time Lodgers

18/10/2016

By: Steve Burnham

The ATO says that last year about half a million Australians lodged a tax return for the first time, with a similar number if not more expected to…

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5 Tips to Get Home Office Deductions Right

17/10/2016

By: Steve Burnham

Your client might be sick of the daily commute, or want more flexibility of hours – or it could be that they have a talent or skill that…

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Substantiation Exception for Reasonable Travel Allowance Expenses

15/10/2016

By: Steve Burnham

One of the issues that Tax & Super Australia finds frequently raised by members is the tax treatment of work related travel expenses, as well as the reliance…

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It Started With a Bright Idea: Top Tools for Developing and Writing a Brilliant Business Plan

14/10/2016

By: Dylan Rees

Ideas and execution go hand in hand. There is no greater importance placed on either aspect of starting and running a successful business. Without one another, a…

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Testimonials

  • Jonathan Yeoman

    Director, Technical Design Company

    This is a new business startup and Cruz&Co. have provided great help, guidance and reassurance from the beginning.

    Ritchie has provided us with excellent service and…

    Read full testimonial
  • Kellie Pincham

    Director
    Automotive Parts Retailing business

    Cruz & Co offer a great professional and friendly service. Ritchie gave me confidence running the business knowing that he was readily available for…

    Read full testimonial
  • Zac Fryer

    Director, Import and Distribution Company

    Ritchie Cruz provides and high level of accounting expertise and goes above and beyond in answering any queries we have.

    Read full testimonial
  • Regina Wang

    Business Tax – Beauty Salon 

    Ritchie has been managing my tax matters as a sole trader for 2 years+. Always very responsive to my questions and make effort to reply…

    Read full testimonial
  • Napoleon Guines

    Director, Travel Company Operations

    Ritchie Cruz and Co are accommodating and have excellent service.

    Cruz & Co have impressed me the most is due to their efficient service.  They are…

    Read full testimonial
  • Daniel Robey

    I have and continue to recommend Cruz and Co to many businesses and individuals who are looking for a business advisor and accountant that goes over and above…

    Read full testimonial
  • Dr Krish Perananthan

    Cosmetic and Implant Dentistry

    Ritchie was recommended to me by my father and I have also continued to recommend him to my friends. He is reliable, efficient and has a…

    Read full testimonial
  • Jae Kwon Yoo

    Business Tax – Electrical Contractors

    Ritchie is awesome. He is very professional and responsive and he is always there to help you. He even replies during weekend. He needs some…

    Read full testimonial
  • Vanita Aloda

    Restaurant Owner

    Ritchie Cruz is my Accountant. We have a solid 10 year relationship.

    Ritchie as always provide me with honest and efficient service.

    Is a great communicator, always replies efficiently to…

    Read full testimonial
  • Jonathan Fambart

    Business Tax – Travel Industry

    Cruz & Co was introduced to me this year and it was the best decision for my sole trader and personal taxation affairs. Ritchie the…

    Read full testimonial

© 2025 Cruz & Co.

  • Home
  • About
    • Meet the Team
    • Our Clients
    • Testimonials
  • Services
    • Tax Consultant and Compliance Services
    • Small Business and Sole Trader Accountant
    • Outsourced Accounting Solutions
    • Business Structure
    • Outsourced CFO
    • Working Visa Refunds
  • Resources
    • Tax Refund Process
    • Client Assistant Schedule forms
    • Downloadables
    • Helpful Links
    • Rental Property Cashflow calculator
    • SMSF Tax Refund Process
  • Contact Us
  • Blog