Simplifying Your Accounting, Amplifying Your Success
We’re your proactive accounting partners, providing clarity, control, and expert guidance to fuel your business growth.
Your Partner in Financial Clarity and Growth
“We understand the challenges of running a business in today’s dynamic environment. You’re passionate about your service, dedicated to your clients, yet the complexities of accounting and taxation can often feel overwhelming. That’s where we step in. At Cruz & Co., we’re more than just accountants. We’re your proactive partners, committed to simplifying complexities and empowering your business growth. With clear communication, personalised service, and expert knowledge, we provide the strategic advantage you need to navigate the financial landscape and achieve your goals.”
Guiding Principles
Clarity & Transparency
We believe in demystifying financial complexities, ensuring our clients always understand their position.
Proactive Partnership
We go beyond basic compliance, anticipating needs and providing forward-thinking advice.
Personalised Solutions
We recognise that every business is unique, tailoring our services to meet individual needs.
Technological Efficiency
We leverage cutting-edge technology to streamline processes and maximise results.
Integrity & Trust
We build strong, lasting relationships based on honesty and reliability.
Client Empowerment
We equip our clients with the knowledge and tools to make informed financial decisions.
Your Business. Our Expertise.
“We understand the unique needs of businesses across a range of industries. Whether you’re a medical professional seeking specialised tax advice, an IT expert navigating personal service income, or a restaurant owner looking to streamline cash flow, we have the expertise to guide you. Our tailored solutions ensure your accounting function aligns perfectly with your business goals.”
Proven Results
“Our success is measured by the success of our clients. We’ve helped countless businesses across diverse industries achieve financial clarity, optimise their operations, and reach new heights of growth. Our team’s expertise, combined with our commitment to personalised service, has earned us a reputation as a trusted advisor and partner. Explore our client testimonials and case studies to see the real-world impact of our services.”
Our Story
“Cruz & Co. was founded on the belief that accounting should be a source of clarity and empowerment, not a burden. With a passion for simplifying complexities and a commitment to client-centric service, we’ve built a team of experts dedicated to helping businesses thrive. Our journey has been one of continuous learning and growth, driven by a desire to provide the highest level of service and support.”
Meet the Team
“Our team is the heart of Cruz & Co. We’re a group of experienced professionals with a diverse range of skills and qualifications, united by a passion for accounting and a commitment to client success. Get to know the people who will be guiding you on your financial journey.”
Ritchie Cruz CA – Principal
Ritchie is a Chartered Accountant and Registered Tax Agent with 20+ years’ experience in Public Practice and commercial accounting roles. He has a wealth of experience working for mid-tier accounting firms, medium and large ASX listed entities. As a tax agent for over 18 years, Ritchie has clients in many industries including Recruitment, telecommunications & IT, motor vehicle industry, and high net wealth family groups just to name a few. Ritchie’s hands on approach includes working with clients to consolidate business operations following a takeover, restructure of finance teams, process efficiencies, accounting system integrations, annual budgeting and cashflow forecasting process and partnering with business owners to create KPI’s for their teams.
Samantha Jones – Senior Accountant
Samantha is a qualified accountant, with previous experience in Big 4 accounting firms, medium size accounting firms, and large companies as a commercial accountant.
Reina Yares
Reina is an accountant working with SMSs for over 3 years. Reina holds a Bachelors degree in Accounting and over 5 years experience as an accountant.
Margaret Ng – Senior Bookkeeper
Margaret is a qualified bookkeeper with over 20 years experience working for various clients in bookkeeping and accounting roles within different industries.
Vanessa Cruz – Practice Manager & HR Consultant
Vanessa is a qualified HR professional with 20+ years generalist HR experience from various industries, including manufacturing, retail, hospitality, motor vehicle, telecommunications, IT, Financial Services, etc.
Ready to Experience the Cruz & Co. Difference?
“Contact us today to schedule a free discovery call and explore how we can empower your business growth.”
Book a Discovery Call