Meet the Team
The most important aspect of Cruz & Co is our understanding of your business. Our qualified team possesses the experience and knowledge of looking after your business needs.
Ritchie Cruz, B.Com CA
Principal
Ritchie has over 20 years of experience in public practice and corporate finance. Trained as a Chartered Accountant in one of Australia’s leading second-tier accounting firms, his expertise spans management roles in medium to large ASX-listed companies. His background includes serving as a Group Financial Controller for a mid-sized business navigating the ASX listing process.
Matthew Watson
Business Services Manager
Matthew leads our Business Services division, overseeing accounting and advisory functions to ensure high-quality outcomes for our clients. He works closely with business owners to deliver tailored solutions that support growth, compliance, and efficiency.
Samantha Jones, CPA
Senior Accountant
Samantha is a CPA-qualified accountant with extensive experience in Big 4 firms and large multinational organisations as a tax specialist. She brings deep technical expertise and “big business” insight to support the unique needs of small and medium enterprises.
Roschell Dela Cruz
Accountant
Roschell supports the accounting team in preparing financial statements, tax returns, and compliance reports. She works closely with clients to ensure accuracy and timely lodgment, contributing to the firm’s high standards of professional service.
Margaret Ng
Senior Bookkeeper
Margaret is an experienced bookkeeper with strong attention to detail and proficiency in Xero and cloud-based accounting systems. She assists clients in maintaining accurate financial records and provides valuable insights to support decision-making and compliance.
Peita Kilby
Senior Bookkeeper
Peita has extensive experience in bookkeeping and business support for small and medium enterprises. She manages end-to-end bookkeeping, payroll, and BAS preparation, helping clients maintain compliance and clarity in their financial operations.
Lyra Tunacao
Bookkeeper
Lyra assists clients with day-to-day bookkeeping, reconciliations, and business reporting. Known for her diligence and accuracy, she ensures every client’s books are up to date and ATO-ready.
Iris Saraum
SMSF Accountant
Iris specialises in Self-Managed Superannuation Funds (SMSFs), handling preparation of financial statements, tax returns, and compliance reports. She ensures clients’ superannuation structures remain compliant with ATO regulations while maximising retirement outcomes.
Dionalyn Dahilan
Executive Assistant to the Principal
Dionalyn provides administrative and client support within the Admin and Individuals division. She assists in preparing and managing individual tax returns, oversees invoicing and workflow updates, and ensures smooth coordination across the team. She also contributes to the firm’s social media, email, and website content management, supporting consistent communication and client engagement.
Bernie Cleary
Office Manager
Bernie oversees the day-to-day operations within the Admin and Individuals division. She assists in preparing and managing individual tax returns, handles invoicing and workflow tracking, and supports the team in maintaining quality and consistency across all client engagements.
Zerebelle Gonzales
Coordinator / Admin
Zee manages ASIC changes, client onboarding and offboarding, aged receivables and billing coordination, timesheet reviews, and client renewals. She also responds to admin-related client emails and coordinates updates with the team.
Micah Cruz
Trainee
Micah supports the Admin team with general administrative tasks and assists with the firm’s social media and digital engagement activities. His role helps strengthen client communication and internal coordination while gaining hands-on experience in professional practice.