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Why You Need to Play a Bigger Game in Business

By: Rowdy Mclean

Business_GameIn the modern business world, change happens so quickly that if you haven’t got your eyes on the game, you can be quickly thrown out of it.

As a business owner, you need to evolve and shift with the times and trends, or risk getting left behind. So if you want to play a bigger game, here’s what you need to know:

UNDERSTAND WHAT MATTERS

Customer’s perceptions, needs and experiences change. Regularly ask your customers what things are most important to them. It might be efficiency, it might be service, it might be range or any one of a hundred things. For weeks and months, the answers may be the same but three things happen here:

1. They appreciate that you ask, which shows you care.

2. When it shifts, and it will, you will be on top of it.

3 You can measure whether you are hitting the mark with what’s important to them.

GET THE TEAM RIGHT

Even little league soccer teams consider how they are going on a weekly basis and make adjustments accordingly. You should be doing this in business  – assessing the team, changing roles, coaching and training skills where needed on a weekly basis, so you get better each and every week.

KNOW WHAT YOU WANT TO BE FAMOUS FOR

If you are not clear on what you are playing for, or what the business wants to be famous for, you have no identity. People connect with purpose. If you are clear on the purpose of your business. Your customers can measure you against your identity and when it lives up to the promise, they will shout about you to others. The other great reason for having something to be famous for is to give your employees something to attach themselves to and to measure their performance against.

UNDERSTAND THE NEW RULES

The game of business is changing all the time. If you only hang out in your business, or with businesses in the same industry, you can become stale and caught up in the same old stuff. While comparing apples with apples is useful, it’s when you compare apples with oranges that the game changes. By this I mean comparing your business with businesses that are nothing like yours. I took a group of banking clients to explore petrol stations recently and they were blown away by the point of sale and promotional strategies the service stations use. New ideas have to come from somewhere and there are plenty of business doing great things that could help you change the rules in your business.

MAGIC NUMBERS

In sport, you know when you are winning or losing by looking at the scoreboard. In business we should be doing the same thing. While the accounts have to count everything, in most businesses there is one set of numbers that show how well the business is performing. For hotels its occupancy rate, for airlines its bums on seats, for a coffee franchise its coffee grind by weight per hour. Whatever your magic numbers are they should be shared with your team so they can understand how they are going in the game of business on a weekly basis. Put a scoreboard up, so your team can see what’s happening and if they are making progress.

They say that life parallels sport and I believe that business is the same. If you are not finding ways to play a bigger game, it wont be long before you are sidelined.

Source: Dynamic Business

 

Testimonials

  • Jonathan Yeoman

    Director, Technical Design Company

    This is a new business startup and Cruz&Co. have provided great help, guidance and reassurance from the beginning.

    Ritchie has provided us with excellent service and…

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  • Daniel Robey

    I have and continue to recommend Cruz and Co to many businesses and individuals who are looking for a business advisor and accountant that goes over and above…

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  • Napoleon Guines

    Director, Travel Company Operations

    Ritchie Cruz and Co are accommodating and have excellent service.

    Cruz & Co have impressed me the most is due to their efficient service.  They are…

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  • Kellie Pincham

    Director
    Automotive Parts Retailing business

    Cruz & Co offer a great professional and friendly service. Ritchie gave me confidence running the business knowing that he was readily available for…

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  • Jonathan Fambart

    Business Tax – Travel Industry

    Cruz & Co was introduced to me this year and it was the best decision for my sole trader and personal taxation affairs. Ritchie the…

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  • Jae Kwon Yoo

    Business Tax – Electrical Contractors

    Ritchie is awesome. He is very professional and responsive and he is always there to help you. He even replies during weekend. He needs some…

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  • Zac Fryer

    Director, Import and Distribution Company

    Ritchie Cruz provides and high level of accounting expertise and goes above and beyond in answering any queries we have.

    Read full testimonial
  • Dr Krish Perananthan

    Cosmetic and Implant Dentistry

    Ritchie was recommended to me by my father and I have also continued to recommend him to my friends. He is reliable, efficient and has a…

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  • Vanita Aloda

    Restaurant Owner

    Ritchie Cruz is my Accountant. We have a solid 10 year relationship.

    Ritchie as always provide me with honest and efficient service.

    Is a great communicator, always replies efficiently to…

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  • Regina Wang

    Business Tax – Beauty Salon 

    Ritchie has been managing my tax matters as a sole trader for 2 years+. Always very responsive to my questions and make effort to reply…

    Read full testimonial

© 2025 Cruz & Co.

  • Home
  • About
    • Meet the Team
    • Our Clients
    • Testimonials
  • Services
    • Tax Consultant and Compliance Services
    • Small Business and Sole Trader Accountant
    • Outsourced Accounting Solutions
    • Business Structure
    • Outsourced CFO
    • Working Visa Refunds
  • Resources
    • Tax Refund Process
    • Client Assistant Schedule forms
    • Downloadables
    • Helpful Links
    • Rental Property Cashflow calculator
    • SMSF Tax Refund Process
  • Contact Us
  • Blog