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How to Give Your Business a Bigger Growth Potential

BY: GUEST AUTHOR

TargetEverybody who launches a small to mid-size business of their own these days hopes to hit the bull’s eye as soon as possible. The problem is there are literally millions of other people aiming at the same target.

This produces competition of millions, meaning the risk of failing to stand out is high. Here are some handy moves that should provide your business with a continuous nudge forward.

Easy with launching

Even if you have already developed a plan and tactics for your business effort, do not rush into the whole thing immediately. Registering a business and equipping your office without any tangible business projects or partnerships is ‘all show and no go’. Instead of that, you can continue working in your old company and/or try your luck as a freelancer. This will turn out to be precious experience for your future career. When you get familiar with your own possibilities and feel the pulse of the market, it will equip you with skills necessary for steady growth. Here you can find out more about freelancing and job sites on the web.

Growth plan

The key aspect of every successful growth is having a plan and constantly measuring your lap time, in track-and-field terms. For instance, if you want your revenue to grow 5% every month, it is a great frame for your work organization. Also, in months that do not meet that requirement, it is essential to sit down with your employees, if you have any, and makes changes to the agenda.

Nevertheless, while growing is something every business wants, the growth plan should be followed also as a way to protect your business from too fast growth. Too rapid a development can put your business at a serious risk.

Gradual employee improvements

While this might be harsh, the worst thing you can do is to give a new employee a long-term contract. Such a move is really humane, it might not be the best choice for your business. You should never perceive your business as a charity fund. What you should do instead is to offer them short-term contracts first. Later, as they make progress and yield positive results, they should be given contracts for longer periods of time. Only when an employee becomes irreplaceable cog in your machine should you give them a permanent contract. The Fair Work Commission’swebsite has information on this matter.

Communication with partners

The business owner, their employees and their partners make the holy trinity of successful business conduct. If even one party side is neglected, the final outcome will not be satisfying. Therefore, a small- or-mid-sized business owner has to start developing trusty and reliable relationships with their partners from the beginning. This includes offering your services at lower rates to your biggest buyers, as well as inviting them to your business events.

On the other hand, if anybody betrays your trust, do not hesitate to act at once. For instance, if a partner refuses to pay for the services you have provided for them, use legal debt recovery channels to get what is yours. Small to medium businesses do not have many assets and every such inconvenience can ruin them.

If you manage to ensure those conditions, you will build firm foundations for continuous growth. Moreover, as your small company continues improving, always introduce new features and keep pace with contemporary business trends.

Source: Dynamic Business

Testimonials

  • Kellie Pincham

    Director
    Automotive Parts Retailing business

    Cruz & Co offer a great professional and friendly service. Ritchie gave me confidence running the business knowing that he was readily available for…

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  • Napoleon Guines

    Director, Travel Company Operations

    Ritchie Cruz and Co are accommodating and have excellent service.

    Cruz & Co have impressed me the most is due to their efficient service.  They are…

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  • Regina Wang

    Business Tax – Beauty Salon 

    Ritchie has been managing my tax matters as a sole trader for 2 years+. Always very responsive to my questions and make effort to reply…

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  • Dr Krish Perananthan

    Cosmetic and Implant Dentistry

    Ritchie was recommended to me by my father and I have also continued to recommend him to my friends. He is reliable, efficient and has a…

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  • Zac Fryer

    Director, Import and Distribution Company

    Ritchie Cruz provides and high level of accounting expertise and goes above and beyond in answering any queries we have.

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  • Jonathan Yeoman

    Director, Technical Design Company

    This is a new business startup and Cruz&Co. have provided great help, guidance and reassurance from the beginning.

    Ritchie has provided us with excellent service and…

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  • Jonathan Fambart

    Business Tax – Travel Industry

    Cruz & Co was introduced to me this year and it was the best decision for my sole trader and personal taxation affairs. Ritchie the…

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  • Vanita Aloda

    Restaurant Owner

    Ritchie Cruz is my Accountant. We have a solid 10 year relationship.

    Ritchie as always provide me with honest and efficient service.

    Is a great communicator, always replies efficiently to…

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  • Daniel Robey

    I have and continue to recommend Cruz and Co to many businesses and individuals who are looking for a business advisor and accountant that goes over and above…

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  • Jae Kwon Yoo

    Business Tax – Electrical Contractors

    Ritchie is awesome. He is very professional and responsive and he is always there to help you. He even replies during weekend. He needs some…

    Read full testimonial

© 2025 Cruz & Co.

  • Home
  • About
    • Meet the Team
    • Our Clients
    • Testimonials
  • Services
    • Tax Consultant and Compliance Services
    • Small Business and Sole Trader Accountant
    • Outsourced Accounting Solutions
    • Business Structure
    • Outsourced CFO
    • Working Visa Refunds
  • Resources
    • Tax Refund Process
    • Client Assistant Schedule forms
    • Downloadables
    • Helpful Links
    • Rental Property Cashflow calculator
    • SMSF Tax Refund Process
  • Contact Us
  • Blog