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Lessons From the Startup ‘Conception Phase’

By Stephen Crowe (ESIC HUB)

Hand writing Start-up concept with black marker on transparent wipe board.

There are many parallels between starting an early-stage venture and becoming a parent.

Every day I am exposed to different early stage businesses and families. Like those starting a family, some have lots of support, and some have none.  Some have uprooted and left their comfort zone, and some have chosen to stay in familiar environments. Some have planned their situation, and some have not.

No matter if your early stage venture takes the shape of a business or a baby, your life will be changed forever once you embark down this path.  As rewarding as it is, it will be the hardest thing you ever do and will require you to learn and develop so many different skills it is unimaginable.  You will have dependents who will dig way deeper than Maslow’s hierarchy of needs, you will be exposed to many new things – you will scarcely recognise yourself from when you began your journey.

Plan for the future

Appropriate planning in the gestational phase will certainly help you in the sleep-deprived times that lay ahead, though be prepared for an element of unexpected randomness that will upset your status quo – this often occurs when you least expect it.

Comfort can be found in friends and trusted professionals who have experienced many of these events previously. Much like how parents can be a sounding board for issues you encounter with your children, professionals who have experienced the early startup phase can provide you with the insights and guidance you need to get through this difficult period. Your own professional experience is another asset. Draw on this, and the insights you have gathered from mentors of the past. You may have underestimated the depth of those insights when first you encountered them, but now they can hold you in good stead.

The birth of your startup will be recognised by the emergence of your idea beyond a concept and into a physical being.

Listen to experts

Just as you rely upon expert medical and other professional advice during your gestational phase, so too should you rely upon expert professional tax and advisory advice in planning and structuring your startup.  Professionals have earned their experience through years of real-life learnings – respect their knowledge and be open to the possibilities.  In choosing your advisers, be careful to test their appropriateness to give you independent advice in an empathetic manner, in parenting terms this can often be “tough love” and measured as giving you what you need rather than what you want. It is great if the two outcomes align, but be prepared for situations where they don’t and understand how you will react to that.

In the conception phase, focus on adopting the correct corporate structure for your early stage business and be ESIC Ready to prevent adverse outcomes when your bundle of joy arrives.  Too often we see startup businesses using structures that are inappropriate and could have benefited from better planning during the pre-birth phase.

An African proverb says it takes a village to raise a child.  We suggest it takes a village to develop a startup.

Source: SmartCompany

Testimonials

  • Kellie Pincham

    Director
    Automotive Parts Retailing business

    Cruz & Co offer a great professional and friendly service. Ritchie gave me confidence running the business knowing that he was readily available for…

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  • Jae Kwon Yoo

    Business Tax – Electrical Contractors

    Ritchie is awesome. He is very professional and responsive and he is always there to help you. He even replies during weekend. He needs some…

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  • Napoleon Guines

    Director, Travel Company Operations

    Ritchie Cruz and Co are accommodating and have excellent service.

    Cruz & Co have impressed me the most is due to their efficient service.  They are…

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  • Dr Krish Perananthan

    Cosmetic and Implant Dentistry

    Ritchie was recommended to me by my father and I have also continued to recommend him to my friends. He is reliable, efficient and has a…

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  • Jonathan Fambart

    Business Tax – Travel Industry

    Cruz & Co was introduced to me this year and it was the best decision for my sole trader and personal taxation affairs. Ritchie the…

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  • Vanita Aloda

    Restaurant Owner

    Ritchie Cruz is my Accountant. We have a solid 10 year relationship.

    Ritchie as always provide me with honest and efficient service.

    Is a great communicator, always replies efficiently to…

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  • Jonathan Yeoman

    Director, Technical Design Company

    This is a new business startup and Cruz&Co. have provided great help, guidance and reassurance from the beginning.

    Ritchie has provided us with excellent service and…

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  • Zac Fryer

    Director, Import and Distribution Company

    Ritchie Cruz provides and high level of accounting expertise and goes above and beyond in answering any queries we have.

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  • Regina Wang

    Business Tax – Beauty Salon 

    Ritchie has been managing my tax matters as a sole trader for 2 years+. Always very responsive to my questions and make effort to reply…

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  • Daniel Robey

    I have and continue to recommend Cruz and Co to many businesses and individuals who are looking for a business advisor and accountant that goes over and above…

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© 2025 Cruz & Co.

  • Home
  • About
    • Meet the Team
    • Our Clients
    • Testimonials
  • Services
    • Tax Consultant and Compliance Services
    • Small Business and Sole Trader Accountant
    • Outsourced Accounting Solutions
    • Business Structure
    • Outsourced CFO
    • Working Visa Refunds
  • Resources
    • Tax Refund Process
    • Client Assistant Schedule forms
    • Downloadables
    • Helpful Links
    • Rental Property Cashflow calculator
    • SMSF Tax Refund Process
  • Contact Us
  • Blog